Helen’s Flower, also know as Common Sneezeweed, is a hardy, herbaceous perennial in the Aster family. Despite its name, it does not cause sneezing; the name originates from its historical use in making snuff,  inhaled to cause sneezing that would supposedly rid the body of evil spirits. This late-season bloomer features clusters of daisy-like yellow flowers with prominent, raised centers. Blooming from late summer to fall, it provides critical nectar for pollinators when many other flowers have faded.
⸻
Growth Habits & Characteristics:
•Height: 3–5 feet
•Spread: 2–3 feet
•Sun Requirements: Full sun
•Soil Preferences: Prefers moist, well-drained soils but tolerates clay and seasonal wet conditions
•Lifespan: Perennial
•Bloom Time: Late summer to fall
•Water Needs: Moderate to high; thrives in moist environments
⸻
Pollinator Importance: 
•Supports a variety of pollinators, including native bees, butterflies, and hoverflies.
•Attracts late-season pollinators, including migrating Monarch butterflies.
⸻
Companion Plants:
•Liatris spicata (Dense Blazing Star) – Adds vertical contrast and attracts butterflies.
•Vernonia fasciculata (Ironweed) – Complements Helenium’s yellow blooms with deep purple flowers.
•Solidago spp. (Goldenrod) – Enhances the late-season pollinator buffet.
•Lobelia cardinalis (Cardinal Flower) – Thrives in similarly moist conditions and attracts hummingbirds.
⸻
Ecological Importance:
•Pollinator Magnet: Provides one of the last nectar sources of the season, supporting bees, butterflies, and beneficial insects.
•Erosion Control: Thrives in wetland edges and riparian zones, helping to stabilize soil.
•Wildlife Habitat: Supports biodiversity by attracting insect populations that serve as food for birds.
•Resilient and Low Maintenance: Tolerates wet soils and resists deer browsing.